I am sure that you have heard this word before or came across it while trying to learn more about the business world. For many people this can be an intimidating word that will cause people to shy away (including me) from even exploring the option of creating a successful business.
No it is not a delicious pie-crusted, cheese-filled dinner 😉 That is what you would call a quiche.
A niche is very important and will always be a very important part to the success of any business. It is not about picking the right niche that is "on the market today", it is about picking the right niche for YOU.
What is a NICHE?
So we have distinguished that is not a cheesy dinner plate, but that does not mean it cant be food. What I mean by that is that a niche is a group of people looking for something that they want or need. It can be anything from surfers to birdwatchers to stay-at-home dads.
The BOTTOM LINE is..
A niche can be practically anything! People that want to know what wetsuits are the best, binoculars can see the most detail from far, how to make a quiche; WHATEVER.
There are billions of people out there that are purchasing different kinds of things online and want to know about others experiences and which product or service would suit them best. That is where you come in and provide the valuable information that they are looking for, so they can make an informed decision and you can help someone out while making good money in the process.
I am a visual learner and I know that most people are, so I have provided a short, but thorough video about what a niche is and how you can go about choosing one for your business! Click the video below and it will take you to it.
Choosing a Niche for YOU
The most common misconception about choosing a niche is that people think they should choose the most popular niche on the market today. Although you could, that is usually how most people fail to become successful in their business.
When choosing a niche, you want to choose something that you have a strong interest in and passion for. Think about anything that you enjoy doing, yeah it may be hard work, but it doesn't feel like it because you really like doing it. That is the BEST way of going about it. You wll be much more productive and will continue to want to learn more about it.
Isn't that the goal? Making good money by learning and doing something that you enjoy and are interested in.
If you want to learn more about how I became successful in online business and how you can create your own profitable online business, click here.