Choosing Keywords for your Niche – 4 Simple Steps

internet jobs working home

If you have a basic understanding of the steps involved in creating your own online business, then you know that choosing your niche is a very important step. Maybe even the most important step.

Imagine if you were going on a scuba diving trip and you chose an oxygen tank that was half-full; you're not going to make it to the treasure at the bottom of the sea. In this case, the oxygen tank is your chosen niche. When it comes to starting your own online business, you need to choose an oxygen tank that will get you to the treasure.

I know that my "general" niche is teaching/showing people how to make money online, but that is only the beginning. In order to be more successful online, I will have to continue to find not just one niche, but many. The best part is:

after you find one niche, it will be easy to find more.


Failing to have a plan, is planning to fail.

Proper research and planning will drastically increase your opportunity for success. The preparation process is essential to a successful execution. Instead of trying to reel you in to buy some expensive plugin or a complicated service that will take you way too long to (not) figure out, I will present you with 4 simple steps:

1. Assessing your Interests and Passions

Now this might be the most important part of the process of creating a successful business online.

Do some serious brainstorming and write out a list of things that you are interested in and could see yourself writing at least 50 posts about.

For example:

  • surfing
  • cooking
  • golfing
  • electronics
  • camping

Do not take this part lightly. Take time to really think about what you really would enjoy spending your time learning and researching about.

2. Using Keywords to Pick your Niche

This is the fun part. This step allows you to play around with Google's Keyword Tool (you will have to create a Google Adwords account, it should only take you a minute or two) and easily search for keywords for a niche market. This free keyword tool allows you to search both locally and globally for keywords. It will provide you with information like: the keyword you searched, related keywords and how competitive those keywords are.

For the example below I have chosen the keyword "how to surf".

keyword planner

Find keywords that attract a minimum of 1,000 global searches a month and low competition. It can be difficult to find keywords without a lot of competition. "How to surf" has a global monthly search volume of 12,100 and low competition. This is awesome.

2. Finding out how competitive your keywords are.

Once you have invested time in finding niche market keywords that you can work with; the next step is to check out the competition!

This can be done by going to Google and typing the niche keyword that you have chosen into the search bar with quotations around it.

It will then show you how many other pages are listed in the results for that keyword. They are your organic competition.

As well as any Pay-Per-Click (PPC) Advertising. This shows your paid competition.

keyword competition

Check out the image and video results too. It is a good idea to see what other types of competition are out there besides organic results and PPC customers.

4. Making a Decision

Using the results from the competition step will allow you to make an informed decision about whether to execute or go back to the drawing board.

For the "how to surf" keyword that has been chosen, there was about 717,000 results that showed up on a simple google search. Also, there are no PPC ads on the front page. That means that there is no 'paid' competition.

Since there is no paid advertising, good amount of organic traffic, and mild organic competition, this would be a niche market you can consider embarking on.

Once you have repeated these 4 steps enough times to find the niche keyword you want to use. Pick a domain name that will most accurately incorporate your chosen niche keyword.

Using our example:

  • (incorporates main keyword)
  • (incorporates main keyword and keyword 'learn')
  • (incorporates main keyword and much more)

Having a domain name that incorporates your niche keyword will greatly increase you chances of having your site land on the front page of Google.

If you are a beginner and want to learn more about a great place to purchase a domain. Check out my Reviews and Recommendations page to read some of my genuine reviews based on my own personal experience.

Looking to speed up your keyword research process? Check out my review on Jaaxy, a keyword research tool that I use to easily find the best keywords for your blog or website.

If you are serious about creating your own online business and want to generate sustainable income, check out my #1 recommendation.




  • Carlton Gonder

    Reply Reply December 31, 2015

    Hi Evan, You have done a great job breaking this article into four simple steps of picking niche keywords. Nevertheless, for some reason I am having difficulties finding the exact keyword tool you are talk about when I click on the giving link. Instead I am brought to Google AdWords and it is asking me to create an add and make a purchase. If you could please help me resolve the dilemma and proceed to step two and three I would greatly appreciate it. Yours Truly, Carlton

    • Evan

      Reply Reply December 31, 2015

      Thanks Carlton! As for the Keyword Tool link, I apologize, I should have been more clear about how to gain access too it. That can be done simply by creating an Google Adwords account which will take no longer than 2 minutes. I will add these instructions to the article. Thanks for the feedback.

  • Derek Marshall

    Reply Reply February 12, 2016

    Hi there,

    Thank you for the lesson, and refresher in niche selection. I need to add a new niche to my portfolio of websites. I tend to add a new one every 6 months to one year.

    Thank you kindly for sharing the information, greatly appreciated Please do keep the quality information flowing……like a fire hose!


Leave A Response


* Denotes Required Field